James (Jim) Lacey: Innovative SoCal Entrepreneur

Over his prolonged career in the consumer snack market, James Lacey, a Thousand Oaks entrepreneur and magnate, has seen lots of patterns go and come. From his experience as the founder and CEO of Crunchies Health food Business in Westlake Village, California, Jim understands that consumers are demanding natural products especially in the past.

Prepared foods manufacturers, particularly in the baked goods and snacks markets, have actually responded to the needs of consumers for more natural active ingredients. Industry buzzwords like “locally sourced”, “natural”, and “healthy nutrition” have mesmerized the snack foods market over the previous five years, and professionals are predicting that these product labels will continue to have a greater effect in 2017.

Consumers worldwide have been demanding natural active ingredients, and treat foods producers have actually begun to explore the addition of these components into existing item lines in addition to in releasing new items. This is specifically true in the snacks targeted towards customers engaged in healthy lifestyles. Nutritional supplements products like protein bars and nutrient-rich foods have delighted in explosive growth over the last few years. Athletes and individuals thinking about leading much healthier, more active lives have avoided synthetic active ingredients and colors. As a response, treat foods makers have started to source natural options.

Organic components, in specific, have actually attained traditional market penetration in the treat foods organization. These natural active ingredients are totally free of hazardous pesticide and synthetic fertilizer residues and include a new dimension of taste to numerous items. As a sales and item advancement specialist, Jim Lacey has actually seen natural components concern the forefront of consumer awareness over the last few years. He states that consumer need has spurred the addition of these components in everything from prepared meals to snacks on-the-go.

The local sourcing motion has also had an incredible effect on the cooking market, even in the junk food market specific niche. Not are consumers content with components sourced from foreign countries with doubtful food hygiene requirements; ingredients grown locally to food production centers are in high demand. This enthusiasm in locally- grown and processed components is a natural offshoot to the “farm to table” pattern, and the quality of components has actually improved across the board. James Lacey states that by raising ingredients locally, transportation costs are slashed, managing and damage of ingredients are minimized, and the dietary worths have increased.

Lastly, flavor has actually taken center phase. A 2014 research study by a food market patterns group indicated that customers’ tastes buds have become more sophisticated in the past several years. Component tastes like almonds, berries, and coconut have increased market share in dietary treat products like energy bars, consume blends, and treat plans. Nuts offer a sustainable protein source, while berries and other dried fruits include vital antioxidants to the mix while increasing flavor. Exotic flavors like spice and herbs have actually also rejuvenated existing brands, and many new lines of product have been introduced that showcase these flavors from around the globe.


Jim Lacey, Crunchies creator and customer packaged products industry specialist, understands that the junk food industry can not lean on its laurels. It needs to react to consumer need and ensure that nutritious, sustainable, and flavorful ingredients must belong to food processing initiatives.

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